Saturday, 20 November 2010

Saga Cruises Advertisement

http://www.youtube.com/watch?v=V25pHKePk98&feature=channel

This advertisement for Saga Cruises is very alike to the 'Olympus Pen' advert. In both adverts images were developed then placed next to or on top of the previous to convey motion. The video uses the same techniques as I will use for my final product in the way it is laid on a surface and photographed again, but I could only find two animations that used this method. In this particular advert you can see how many photos were actually used just for the first few seconds, which implies it would have been quite a large project. This is one of the reasons I have decided to keep my own animation fairly short, as I feel the longer it is and the more photographs I require, the more chances there are for it to fail. If I had more experience in the animation area and had more resources available to me I would love to make something this advanced and detailed as opposed to just stop motion photography. However I don't think I have any programs or software available to create these transitions.

I'm also impressed with the way some of the photographs morph into something else seamlessly. I'm very interested in the changes between each photograph, but it is currently something that is out of my skill level. I enjoyed some of the ideas behind the transitions, such as some of the photographs being on a page of a book so it seems as though it's a story, and how some of the animation comes off of the page. Parts of the video are still basic yet just as effective, such as the food being eaten off the plate which is quite an easy animation to create. I like this animation as a whole as the transitions are very professional and the ideas behind it are very creative.

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