Tuesday, 9 November 2010

Olympus Pen

This commercial is exactly what I had in mind when I planned my project. This is the process I will use, except my developed photographs will not move. I either plan to have the photographs on a flat surface and re-photograph them from above, or have them in a photo frame so that it appears that the contents is moving. This would also help keep the photographs in position and make the whole process seem more professional and neat. There is a short section in this animation that includes this, which I think would've worked better if the camera had been on a tripod to keep the camera still so that the main focus is the content of the photographs as opposed to the surroundings. I think this advertisement is very unique in its processes and has many original features. The content is of a character going through life in a succinct manner. I think this is quite a modest and quaint plot, and has portrayed the passing of time very well. One of my favourite parts is where at the beginning it shows the child wearing old fashioned clothes and to show what era he's in, the images are in black and white which switch to coloured soon after to show the passing of time. The photographs move all over the surroundings, from down table legs to up walls. I think this is very imaginative but would require a lot of work and would also present more opportunities for it to go wrong. As I want my own animation to be as fluid as this it will require a lot more images than I had originally predicted, but my video won't be as long as this as my storyline isn't as complex and detailed. I think if I use this commercial for reference then my final product should be very professional and well planned.

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