Stop Motion Advertisements

http://www.youtube.com/watch?v=PERiTMZ626M
This advertisement for the 'Kindle' uses very fluid stop motion photography. For an advert is relatively short, at 30 seconds, but is still effective. The content shows all the different ways you can use the Kindle but in quite an ambiguous way. The viewer is more focused on the animation than on the meaning behind it. There are quite a few images used for this animation, which is why it runs so fluidly. This is how smooth I am aiming for my final piece to be, which will require a lot of work. I think the actual actors in the film are laying on the floor which has objects on it to give the impression of it being a background. This would make it easier for the actors to move around and do things such as roll, or seemingly defy gravity, and you'd be able to capture the image with no trouble. I think this contains some resources that would be unavailable to me which is why I would not create my animation this way.

http://www.youtube.com/watch?v=CLUAbkRUvVQ
I think this Sony advert is visually brilliant. It's a lot of clay rabbits in New York City representing the colour element of the product. It uses stop motion photography and I can imagine it would have been a major project and taken a lot of work. One of the things I find most impressive is how in sync everything is, like all the rabbits jumping at the same time and how it all molds together. I also liked the inclusion of the public's reactions. The advert uses so many photographs for the stop motion that it plays much like a film as there is hardly and jumps between frames. I want my animation to have some jerkiness in it as I am doing it for the stop animation purpose, not from necessity like this advertisement. Both this and the above advertisement have a soundtrack which is just a song playing throughout the animation which is something for me to consider.

http://www.anim8stopmotion.com/play.php?vid=107
This Adidas advertisement was created using clay and stop motion animation, much like Nick Parks work. I did originally consider using clay for my animation but figured it may not be understood by the viewer if I tried to portray an idiom is this way, as the meaning may be lost. However I think this animations works really well as the motion is very fluid and I enjoy the way there is some real life footage incorporated. I think the attention to detail also plays a part in it's success, as it makes the character seem more life like. The sound used in this animation works particularly well as it isn't imperative that it syncs to the film, as it is a narrator telling the story involving the advert. This advertisement is also fairly short, at 2 minutes long, but still relatively effective. There is also some drawn animation used over the top of the clay in some instances, which shows that quite a few processes were used, which is why I think it works so well.

http://www.youtube.com/watch?v=m22f-77nK3c&feature=related
This Google Chrome advert is very cleverly made and the creator has just used a common resource that many people own to create a stop motion animation. I may use Lego for one of my drafts as I think it would be a very good subject as if I used a tripod then nothing would move around unplanned and it would have a very professional outcome. However if I did choose to use this then it would not run with my idiom theme as I would be building something with the Lego rather than acting something out. With this animation I think it's not very relevant to the product it's advertising but is still effective and memorable. As the subject doesn't move on it's own and is very solid, you don't need as many photographs to make it a success as you would if there was an actor involved. The idea behind the advert is quite simple and there isn't a lot of detail but it still works well.